The Why?

This is the post excerpt.

Everybody wants to read, but some people don’t know what to read, some read only one kind of stuff (Courtesy Recommendation Engines) and others read everything and anything that comes to their way hence wasting a lot of their precious time in reading things that don’t add value.

Here is an attempt to publish some worth reading articles that are assorted to make sure that you read a wide variety and a better quality. Give it a try and if you like it then make it a habit


Reading List for the Week ending August 18, 2017

  1. It’s Time to Draw: Visual Thinking, Sketch Notes, and the Trick to Becoming Visually Literate
  2. The Shapes Of Stories – by Kurt Vonnegut
  3. How to trade money and time
  4. Tesla Shows How Traditional Business Metrics Are Outdated
  5. Warren Buffett: The Three Things I Look For in a Person
  6. The Risk of Discovery (Paul Graham)
  7. What Do We Know about Trust?
  8. A Week in the Life of an Open Marriage
  9. The Secret Life of Pain
  10. Hawala
  11. Why you don’t seek friends dating site style
  12. Case Study: When You’re Successful, Stretched Too Thin, and Indispensable (Exercise)
  13. Repairing Anxiety using Internal and External locus of control models
  14. The Fundamental Limits of Machine Learning
  15. “But we needed eggs”  (Seth)

Reading List for the Week ending August 11, 2017

  1. Polyamory 201 : Cultivating Jealousy
  2. Things to Hang on Your Mental Mug Tree
  3. It Takes a Theory to Beat a Theory: The Adaptive Markets Hypothesis
  4. How to Make a Movie Out of Anything — Even a Mindless Phone Game
  5. Usain Bolt: the fastest man who has ever lived (Through Graphs)
  6. Please Confirm You Are Not a Robot (Humor)
  7. Attrition Warfare: When Even Winners Lose
  8. Indescribable you : Can novelists or psychologists better capture the strange multitude of realities in every human self?
  9. How big is the manual for an aircraft carrier?
  10. Quantified self – Tracking with a form
  11. The taxi or the cruise ship? (Seth)
  12. The Top Of My Todo List – A Paul Graham Essay
  13. The Dark Art of Questioning Everything
  14. How Two Brothers Turned Seven Lines of Code Into a $9.2 Billion Startup
  15. Dear 8 year-old Teresa (Letter)

Reading List for the Week ending August 04, 2017

  1. The Evolution of Trust (Interactive)
  2. The Case for Cursing
  3. Targeting Meritocracy
  4. You’ve arrived (Seth)
  5. Calibri’s Scandalous History (Origins of Fontgate)
  6. Updated Empathy Map Canvas
  7. Maps, models and canvases
  8. Parable of the Polygons (Interactive)
  9. The quitting economy : How work changed to make us all passionate quitters
  10. A Primer on Critical Mass (Mental Models)
  11. Monopoly was invented to demonstrate the evils of capitalism
  12. Why You Need Emoji (body language of the digital age)
  13. ‘I Wish You Bad Luck.’ Read Supreme Court Justice John Roberts’ Unconventional Speech to His Son’s Graduating Class
  14. War of Wages part 1 – Apples and WalMarts (from Putanumonit)
  15. I Can’t Be Your Hero, I’m Too Busy Being Super (A look into superheroes and their personalities focussed on Batman)

Reading ASSIGNMENT for the week ending July 28, 2017

It’s time to revisit – reread – recall – note –  and apply

Many regular readers have given me feedback and a common complaint I have got is that many a times they plan to read the list but end up missing out some articles, but then they get a new list and the list of such missed articles piles up.

To fight this, what they end up doing is speed reading which leads to low retention and hence lower chances of applying the learnings. Hence, this week the idea is to recollect / collate and structure the learnings from all the past lists, making a ready reference repository of the sorts

The tasks are:

  1. Read the articles that you wanted to read but didn’t read
  2. Reread the articles which have challenged your thinking the most or have added a new perspective in your thinking, if you don’t believe in rereading then read this : Are Rereadings Better Readings?
  3. Take notes in 3 bullet points for all such articles in Evernote / Google Drive so that you can access them on the go. You can also share your notes or can publish them in the comments section so that future readers can get the gist of articles through your notes

The idea is to create a community of readers who can readily use concepts / learnings and apply them to get an edge.

There are gifts for top 2 readers who contribute the notes (DEADLINE: July 28,2017)

Happy Reading!



Reading List for the Week ending July 21, 2017

  1. To Stay in Love, Sign on the Dotted Line
  2. A New Way to Think About Office Lighting
  3. Activation Energy: The Reason Coffee Helps you Get Going
  4. The application of the secretary problem to real life dating
  5. Why New York Is Just an Average City
  6. A model of arguments
  7. When Incapacity is an Advantage
  8. The ‘Minimum Viable Apology,’ Defined
  9. From Ptolemy to GPS, the Brief History of Maps
  10. The rationality paradox
  11. Black Cabs and Uber Fight for a Future
  12. The Trojan Horse: How Marketers, Retailers, and Artists Conceal Their True Intents
  13. Content isn’t king (Tech industry)
  14. A man has to BE something (Letter)
  15. The Ladder of Interventions

Note: Apologies for missing the last list, many changes. Enjoy this one!

Reading List for the Week ending July 7, 2017

NOTE : Many readers have shared articles with me overtime, this list is dedicated to all the readers. All these articles are contributed by the readers

  2. The AI Revolution: Our Immortality or Extinction
  3. Nike is finally going to start selling on Amazon for one simple reason
  4. Quantum common senseQuantum common sense
  5. Google Makes So Much Money, It Never Had to Worry About Financial Discipline—Until Now
  6. 10X Your Results, One Tiny Action at a Time (The Power of Incremental Progress)
  7. What Cookies and Meth Have in Common
  8. Apple could be putting together an augmented reality team
  9. The real power of free markets: not efficiency, but innovation and dumb luck
  10. Why can’t we stop for death?
  11. How Google Could Rig the 2016 Election
  13. Conglomerates Didn’t Die. They Look Like Amazon.
  14. Dear Class of 2017…
  15. Here’s The Profound Psychological Shift That Frees People From Perfectionism

Experiment Results : Data showed that there are no views on Saturdays and Sundays, so my hypothesis was that because I share a new list on Monday that’s why people read on Mondays. To test the same, I did not launch the list yesterday to observe if the sharing effect is real. What I observed was that the number of visitors as well as number of views increased by a similar amount as usual. I do not have enough detailed data to analyze further, but it shows that every Monday we try to start our week with a new perspective.


Reading List for the Week ending June 30, 2017

  1. Habits vs Goals : A Look at the Benefits of a Systematic Approach to Life
  2. “What about endogeneity?”
  3. How totalism works : The brainwashing methods of isolation, engulfment and fear can lead anyone to a cult. I should know – I was in one
  4. Cognitive dissonance helps old dogs with their new tricks
  5. Exposure Therapy and the Fine Art of Scaring the Shit Out of Yourself On Purpose
  6. Life is Short – A Paul Graham Essay
  7. The future is emotional: Human jobs in the future will be the ones that require emotional labour: currently undervalued and underpaid but invaluable
  8. AMAZON’S NEW CUSTOMER (Read Whole Foods)
  9. Mental Models Diagram : A comic explanation
  10. Learning is the Opposite of Healing  (Understanding the ‘don’t know what to do’ VS ‘don’t know what you want’ axes)
  11. The Unusual Language That Linguists Thought Couldn’t Exist
  12. I see no beauty in lopsided true love (Letter)
  13. How Google’s CEO Creates Brain-Friendly Presentations
  14. 33 Graphs That Reveal Painfully True Facts About Everyday Life
    a. Eye-opening: What we have Become As Humans Today (16 paintings)
  15. How to Design a City for Women : A fascinating experiment in “gender mainstreaming.”